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- created a content workflow for a staff of 175.
- created a content workflow for a staff of 25.
- created a content workflow for a staff of 3.
- helped conceive, design, launch and grow the popular news site from the National Constitution Center.
- helped nonprofits connect with foundations to grow their communication platforms.
- grown an audience of 16,000 monthly unique visitors for a targeted, niche news site in a year.
- written about the return on investment of social media strategy.
- been involved in the conversation on major foundation investment in journalism innovation in Philadelphia.
- worked for a news site devoted to the profitability of publishing.
- trained staff in the meaning and impact of social media conversation.
- trained PR staff in web-friendly video content, editing, posting and promoting.
- written simple staff tutorials for using social media, blogging and growing audience.
- made recommendations for content management systems and overall web strategy.
- developed asset analysis reports on available staff, content and direction resources.
- led a video podcast project on cheap travel.
- developed information architecture for overall online presences, for websites and for specific projects.
- worked with nationally-respected web design firms.
- created simple, lightweight, low-cost blog platforms for organizations trialing the power of content.
- spoken at regional events about organization, meeting style, office accountability and efficiency.
- spoken at national conferences about the role nonprofits, companies and organizations will play in the future of news dissemination.
- hosted profitable paid, sponsored events featuring online streaming video.
- hosted an annual national summit on news innovation.
- created organization style guides to create consistency in branding, language and online communication.
- written about growing the impact of your Twitter and Facebook communities.
- written about increasing open and click rates on email newsletters.
- trained staff in search engine optimized headline writing and content creation.
- partnered in branding the most popular news site for Northeast Philadelphia.
- designed GIS data-based, interactive mapping tools.
- won journalism awards for reporting.
- built and sold a blog site for college students.
- reported for the Philadelphia magazine, the Inquirer, WHYY, Daily News, CityPaper, Metro, Columbia Journalism Review, SportsIllustrated.com and others.
- completed six-month research on municipal government backed broadband internet project.
- earned collaborative, investigative journalism grants.
- grown impressive beards.
- done 100 pushups in a minute.
- bicycled to Maryland.
- ridden the entire length of the Market-Frankford El in Philadelphia.
- all graduated from Temple University.
- a wide array of baseball cards that we'd be willing to sell you.
- composed awful poetry for our girlfriends.
- actually read Beowulf... but we mostly forget it.
- a great respect for the opportunity to do work that we love while building a business of our own.
- previously worked at Foot Locker, inside a factory and with a plumber... We like this better.
Campus Philly redesign and editorial strategy case study
Campus Philly is a small, regional nonprofit dedicated to a mission of attracting, engaging and retaining college graduates to the Philadelphia area. Their mission rocks; they host popular events and lead interesting research. Yet, in summer 2011, even they said their website sucked, and they had no clear strategy about what to do with itContinue Reading
