Technically Philly December 2011 membership survey results 1.20.12 0
by in Case Study

Nearly 70 percent of respondents reported that Technically Philly had at least an 'important' impact on the local technology community.

Nearly 70 percent of surveyed Technically Philly readers say the news site has had at least an ‘important’ impact on the local technology community.

This from a survey of 150 Technically Philly readers in December 2011, aimed at getting a sense of interest for membership opportunities and perceptions of the local technology news site. In Technically Media’s commitment to transparency, we’ve shared all the responses here.

Below find a slew of charts and graphs detailing the responses and some takeaways about what that might mean for other niche news sites.

MEMBERSHIP INFORMATION

A focus of this survey was to get a broader sense of customer interest in membership offerings and payment.

Roughly 7 in 10 respondents asked for discounts to new and existing networking events and existing local tech events. Nearly that many sought a directory, particularly focused on investing.

Responses showed most interest for in-person interactions, from discounted events and access to a database of investors to meet.

There could be an opportunity to push toward the $30 total, at least to begin.

More than 3 in 5 respondents requested a curated directory, and 2 out of five sought a careers site, an RFP board and self-publishing opportunities.. The bottom two options that receieved the lowest interest were for sponsoring content and for access to an investment fund.

Most interest is in possibly automated services.

Fifty four percent of respondents reported their businesses would pay between $75 and $250 for a membership.

The focus seems to be in and around the $100-$250 range for business services.

READER INFORMATION

One-third of Technically Philly readers reported the site had at least an 'important' impact on their business. More than 60 percent said there was at least a moderate benefit.

Local niche media can have impact on real businesses.

There is a diverse readership among type of work in and around technology. In the original survey, the distinction was made between for-profit, nonprofit and institutional work, though for simplicity's sake, these categories have been combined here.

The cycle of research, entrepreneurship, development and marketing is fully represented among Technically Philly readers.

One-third of Technically Philly readers reported making at least $70,000 in 2011.

Affluent readers do consume online-only news

Nearly 3 of 4 Technically Philly readers are in their 20s or 30s.

There is a focus among younger readers.

Almost half of respondents visited Technically Philly daily.

There is reader growth opportunities by increasing daily consumers.

Using the survey sample size, this gives a sense of reader locations. Thanks to Sarah Cordivano for making it.

Using this sample size of survey respondents, GIS analyst Sarah Cordivano kindly made a map showing the zip code locations of Technically Philly readers.

BEST OPEN ENDED RESPONSES

We also had a final question, letting people write whatever comment they wanted. Here are some highlights, both good and bad:

  • “Not everyone reading your website works in the tech sector. I come to your website because I enjoy the content. The creativity and intelligence of a lot of young people in the Philly tech scene is interesting and inspiring. I like hearing about different projects going on in small coworking spaces and apartments around the city. I like hearing about the larger, more formal tech industry in Philadelphia too. Keep doing what you’re doing. The exit interviews are great, btw. More interviews with Philly tech people!”
  • “Improve the website for TP. Not visually appealing.”
  • “Need to expand your coverage beyond the folks you favor. More objectivity to established tech companies, you bash them too much, esp. CMCSK – whether you realize it or not, your tone in covering them is very negatively biased…..very unprofressional.”
  • “I would like to see more non-internet and non-digital issues and news covered. My interests are primarily in physical but highly technical areas including physical prototyping, Aircraft parts manufacturing, high tolerance casting, etc. I haven’t seen anything along these lines communicated to the Phila public.”
  • “TP has exposed me to a number of organizations and influencers that [my company’s] local leadership should be tracking and /or conversations that we should work to be involved in.”
  • “Please continue to use and update the Google calendar events!”
  • “I strongly believe that TPL needs to deep into online video. #2: I’d love to see TPL create some kind of unique content that inspires the nation and maybe that implicitly communicates why Philly is such a wonderful place to live and work.”
  • “Love Technically Philly to become the one stop aggregator of all tech events, meetups, etc. Big void, and opportunity, to really bring together everyone, and fix what is a fragmented and disparate situation.”
  • “Continuing to ask the hard questions. Shining a light on teh issues facing the entrepreneurial community. Creating awareness of needs for the business and government organizations that can help entrepreneurship.”
  • “be more aggressive in setting course for the tech scene in philly. There is no rudder, in my opinion, over it today, groups that do exist are incredibly self serving and narcissistic. TPHL has opportunity to provider a tremendous amount of leadership – consider broader expansion in the DelVal – too frequently TPHL seems bound to the Philly zip codes. Inject more of a voice to your coverage – appreciate the journalistic integrity, but the site lacks personality. expand contributors would also be a welcome change.”
Christopher Wink is the cofounder of publishing consultancy firm Technically Media and its technology news network Technically Philly. Wink has reported for the Philadelphia Inquirer, Metro, Philadelphia CityPaper, SportsIllustrated.com and other publications. The journalist lives in the Fishtown neighborhood of Philadelphia. He maintains a personal blog here and tweets from @christopherwink.

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