Nearly 70 percent of surveyed Technically Philly readers say the news site has had at least an ‘important’ impact on the local technology community.
This from a survey of 150 Technically Philly readers in December 2011, aimed at getting a sense of interest for membership opportunities and perceptions of the local technology news site. In Technically Media’s commitment to transparency, we’ve shared all the responses here.
Below find a slew of charts and graphs detailing the responses and some takeaways about what that might mean for other niche news sites.
A focus of this survey was to get a broader sense of customer interest in membership offerings and payment.
Responses showed most interest for in-person interactions, from discounted events and access to a database of investors to meet.
There could be an opportunity to push toward the $30 total, at least to begin.
Most interest is in possibly automated services.
The focus seems to be in and around the $100-$250 range for business services.
Local niche media can have impact on real businesses.
The cycle of research, entrepreneurship, development and marketing is fully represented among Technically Philly readers.
Affluent readers do consume online-only news
There is a focus among younger readers.
There is reader growth opportunities by increasing daily consumers.
Using this sample size of survey respondents, GIS analyst Sarah Cordivano kindly made a map showing the zip code locations of Technically Philly readers.
BEST OPEN ENDED RESPONSES
We also had a final question, letting people write whatever comment they wanted. Here are some highlights, both good and bad:
- “Not everyone reading your website works in the tech sector. I come to your website because I enjoy the content. The creativity and intelligence of a lot of young people in the Philly tech scene is interesting and inspiring. I like hearing about different projects going on in small coworking spaces and apartments around the city. I like hearing about the larger, more formal tech industry in Philadelphia too. Keep doing what you’re doing. The exit interviews are great, btw. More interviews with Philly tech people!”
- “Improve the website for TP. Not visually appealing.”
- “Need to expand your coverage beyond the folks you favor. More objectivity to established tech companies, you bash them too much, esp. CMCSK – whether you realize it or not, your tone in covering them is very negatively biased…..very unprofressional.”
- “I would like to see more non-internet and non-digital issues and news covered. My interests are primarily in physical but highly technical areas including physical prototyping, Aircraft parts manufacturing, high tolerance casting, etc. I haven’t seen anything along these lines communicated to the Phila public.”
- “TP has exposed me to a number of organizations and influencers that [my company's] local leadership should be tracking and /or conversations that we should work to be involved in.”
- “Please continue to use and update the Google calendar events!”
- “I strongly believe that TPL needs to deep into online video. #2: I’d love to see TPL create some kind of unique content that inspires the nation and maybe that implicitly communicates why Philly is such a wonderful place to live and work.”
- “Love Technically Philly to become the one stop aggregator of all tech events, meetups, etc. Big void, and opportunity, to really bring together everyone, and fix what is a fragmented and disparate situation.”
- “Continuing to ask the hard questions. Shining a light on teh issues facing the entrepreneurial community. Creating awareness of needs for the business and government organizations that can help entrepreneurship.”
- “be more aggressive in setting course for the tech scene in philly. There is no rudder, in my opinion, over it today, groups that do exist are incredibly self serving and narcissistic. TPHL has opportunity to provider a tremendous amount of leadership – consider broader expansion in the DelVal – too frequently TPHL seems bound to the Philly zip codes. Inject more of a voice to your coverage – appreciate the journalistic integrity, but the site lacks personality. expand contributors would also be a welcome change.”