When it comes to branding an online property, one of the first things you should consider in the process of naming an entity is the availability of a possible domain name.
Like good real estate, the neighborhood and address you land at can help your online property thrive.
But good real estate gets speculated quickly, and with a finite number of memorable and catchy domain names available in the top-level .com domain spectrum, many brands are looking to international domains as an additional resource.
