For a room of Leadership Inc. class members, our Christopher Wink discussed why budding corporate and nonprofit leaders should take personal use of social media a bit more seriously than some may think.

See the presentation slides above or see them here.

Campus Philly is a small, regional nonprofit dedicated to a mission of attracting, engaging and retaining college graduates to the Philadelphia area.

Their mission rocks; they host popular events and lead interesting research.

Yet, in summer 2011, even they said their website sucked, and they had no clear strategy about what to do with it anyway.

Their platform was a dated, proprietary Lotus framework, their editorial interns had little focus for their content and the organization’s social strategy wasn’t much more than an afterthought from a busy staff.

Our job was to get their web strategy a little bit closer to the expectations set for an otherwise interesting and meaningful group that is the envy of graduate-retention program throughout the country. In six months time, from June to December, Technically Media did just that, by focusing on three clear efforts:

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Nearly 70 percent of respondents reported that Technically Philly had at least an 'important' impact on the local technology community.

Nearly 70 percent of surveyed Technically Philly readers say the news site has had at least an ‘important’ impact on the local technology community.

This from a survey of 150 Technically Philly readers in December 2011, aimed at getting a sense of interest for membership opportunities and perceptions of the local technology news site. In Technically Media’s commitment to transparency, we’ve shared all the responses here.

Below find a slew of charts and graphs detailing the responses and some takeaways about what that might mean for other niche news sites.

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We call it our big board.

Every business creates goals, in sales, revenue, mission and output. We do, too, but in addition to those internal goals, we like to create a broader vision that we write up by monthly steps on index cards and stick them on a big foam board in our office to keep it in our faces. It keeps us honest.

So, why not look back at how 2011 went? And, heck, why not share that with the world?

First, and perhaps most importantly, in 2011, we had two major tracks of our business: Technically Philly and our consulting. So, our big board was broken up in that very way, with a third green column for the major Transparencity grant project we led.

In the interest of transparency and of holding ourselves accountable, here’s our review of how we did on our goals in 2011:

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Technically Media Inc., the online content strategy firm and publisher of Technically Philly, today announced it had joined the Greater Philadelphia Chamber of Commerce.

TM co-founders Sean Blanda, Brian James Kirk and Christopher Wink highlighted five reasons they were interested in chamber membership:

• Supporting the local business community of Philadelphia and helping to make it among the most respected in the world.
• Gaining access to networking and connecting relationships, events and opportunities for partnerships and collaboration.
• Access to unique services, like event hosting, business resources, discounts, legislative lobbying and more.
• Introducing the established business community to the vibrant, growing and independent technology-focused, small business and entrepreneurial communities.
• To be seen as a valued and involved member of the Philadelphia business community.