At Technically Media, we strongly believe in pushing the journalism conversation forward, especially concerning the sustainability of content online.
When we launched Technically Media with our first property, Technically Philly, in 2009, we knew traditional display advertising was not a realistic means of funding content. So we staked out to try and experiment with a handful of revenue sources. The experiment is still on-going, but we’d like share our results thus far. That is, we’d like to share the sources of the revenue that makes us a profitable business.
We’re happy to announce that Constitution Daily took home the bronze Muse Award in the “Digital Communities” category at the American Association of Museums conference in Houston, Texas.
The Muse Awards identify innovative media and technology initiatives in the museum industry.
“The jury found that this conversational platform focusing on the US Constitution facilitated a wonderful online dialogue,” wrote the judges. “We liked that the site serves as a ‘switchboard’ for information, blog posts, social media outlets and relevant external links that keep the user tied to the site and engaged with the content while providing easy outlets to take action.”
We didn’t get a chance to make it down to Houston to accept the award, but a huge thanks to our friends at Happy Cog for the site’s design. Of course, Constitution Daily would not be possible without the hard work from the dedicated staff at the National Constitution Center. The folks at the Center are the most passionate in the museum business and earn every accolade they receive.
As we wrote in our case study post, our primary goal with Constitution Daily was fostering online discussion so we’re very proud to take home the bronze. Hopefully, we’ll be in Minneapolis next year to accept a gold.
Calling all unapologetic Content Strategists in the Northeast and beyond, Technically Media is excited to be a part of a group announcing the Philly Content Strategy meetup. We love this industry and want to see it grow, by doing our part as a regional hub to promote the mission and message of practitioners everywhere. Lots of programming to come, but join us for the kick-off on Monday, April 25 in City of Brotherly Love, as part of Philly Tech Week. We’ll even tell you where to nab the best cheesesteak (it ain’t Pat’s or Geno’s). Hope to see you there.
We at Technically Media hear a lot of the same, but very valid, concerns about organizations moving toward content creation. We tend to see it all as an investment in the future, but we knew we needed to have a more direct take.
So, of late, we’ve been giving a presentation focused on reversing all the reasons why organizations don’t get involved. See the presentation above, check the reasons and our answers below and have us come give this presentation or another to your group, business or organization.
We already have a social media strategy — You have a social media strategy to promote content, but no content to promote.
We already have a website — Websites don’t attach and attract, they inform. Fresh content grows audience.
We don’t have the staff capacity — Don’t add work. Start by externalizing internal communications.
We can’t afford this project — Many foundations support communication strategies for nonprofits, and all organizations should see this as an investment.
We don’t want a mass audience — You won’t have one; you’ll have a relevant audience
Why you should do this: We need to invest in creating, growing and curating an audience interested in our mission who can be part of our strategy for the future.
PHILADELPHIA — The first ever Philly Tech Week, to be held April 25-30, 2011 throughout the region, is being organized by technology news site Technically Philly and supported by a variety of partners. Partners include WHYY, University City Science Center, the Wharton School of Business, the Franklin Institute and co-working space Independents Hall, among many others
Philly Tech Week is a week-long celebration of technology innovation in Philadelphia. The annual week of events is intended to grow the impact of this innovative region through programming focused on technology, collaboration and improving Philadelphia.
Events will be independently organized throughout the region, including at the official Philly Tech Week headquarters at WHYY, the Delaware Valley public media organization based in Old City. WHYY willl host a lunchtime speaker series and a signature Friday night event featuring technology and innovation leaders.
The event uses open grid scheduling, forgoing any prescheduled sessions in favor of a more spontaneous conference where attendees volunteer what they’d like to talk about. The result is a fluid, current conference devoid of panels on issues long settled.
This year, we’re stepping up our game by hosting our first BCNI Open Gov Hackathon organized by Tropo. Developers, designers and journalists will get their hands on data from the City of Philadelphia. Also, we’re hosting our first ever “shared session” with Zach Seward, engagement editor at the Wall Street Journal. It’s an anchor event of Philly Tech Week, which we’re organizing.
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