Pull media, like social networks are incredibly powerful, but the power of the push media of email hasnâ€™t much waned.
Nonprofits, companies and organizations still rely on its ability to land in the inboxes of busy readers, consumers and supporters. Since announcing that Iâ€™m leaving Back on My Feet, Iâ€™ve taken a bit deeper a look at the metrics behind the monthly newsletter and blasts that remains a large part of our outreach efforts.
I was proud of some progress we worked to make with our use of email marketing during my time there, though I didnâ€™t find the time to spend nearly as much time focusing on further development as I would have liked (by offering beta tests and such).
More importantly, there are a dozen take aways, some of which may seem intuitive, that I can now comfortably call lessons:
- Subject lines should ideally be between 5-10 words, preferably with a call to action â€” Give people an easily recognized reason to open your blast and do it in fewer than 30 or 40 characters.
- I pushed for our blasts to be sent 10 a.m. on Tuesdays, or as near to it as possible, for similar sentiment as this. â€” Timing is nearly everything (We sent our national blast the first Tuesday of every month), and consistency helps.