Category Archives: Case Study

One year ago, we announced Ph.ly, a locally-minded URL shortener that was also home to an experiment: a weekly email service that promised to share the three biggest, most meaningful journalism stories in Philadelphia. We called it the Ph.ly/NewsWeekly and after getting a rush of some 1,500 subscribers to start, the service has slowly grownContinue Reading

Now that we’ve closed the third annual Philly Tech Week Presented by AT&T, we immediately get the questions about IMPACT. Who came? What happened? What’s next? The short answer is nearly 20,000 people attended, almost double last year, with nearly 200 partners and 105 events. We’ll get survey results on this post as we getContinue Reading

Four years after first launching a simple WordPress theme (thanks Woothemes for Typebased from 2008!) to serve as the home of TechnicallyPhilly.com, we are launching a rebrand as Technical.ly, which will be the replacement for the Philly theme and our Baltimore site, a custom theme called StartupBmore from our partner there Mike Brenner. Consider itContinue Reading

There was a time when Technically Philly was ashamed of the number of likes we had on our Facebook page. With a little bit of work we were quickly able to quadruple the number of folks that interact with our page.

Campus Philly is a small, regional nonprofit dedicated to a mission of attracting, engaging and retaining college graduates to the Philadelphia area. Their mission rocks; they host popular events and lead interesting research. Yet, in summer 2011, even they said their website sucked, and they had no clear strategy about what to do with itContinue Reading

Nearly 70 percent of surveyed Technically Philly readers say the news site has had at least an ‘important’ impact on the local technology community. This from a survey of 150 Technically Philly readers in December 2011, aimed at getting a sense of interest for membership opportunities and perceptions of the local technology news site. InContinue Reading

A peak at the 2010 and 2011 revenues for Technically Media.

When we’re not busy helping Philadelphia realize the potential of data, we’re getting our hands dirty with it to shape the content and editorial strategies of our clients.

A quick round of channel surfing through cable news would tell you that the United States Constitution increasingly permeates our everyday political discourse. Seeing an opportunity, Philadelphia’s The National Constitution Center turned to Technically Media.