Philadelphiaâ€™s identity is closely tied to the passion of our cityâ€™s sports fans. Naturally, Philly sports fans have an insatiable desire for the latest news and analysis on their favorite sports teams.
So when Philly Sports Daily approached Technically Media to help create the next great source of all things Philadelphia sports, we knew what was at stake. We helped Philly Sports Daily develop a flexible publishing platform that would enable the group to segment audiences by sports team while scaling as it added content capacity.
We handled all of the publications technology needs from hosting to integrating Facebook comments on Philly Sports Dailyâ€™s WordPress theme. We also provided additional WordPress customization and support when needed.
Philly Sports Daily wanted to monetize via display advertising, so we set up a dynamic ad delivery system that enables its sales staff to target ads as requested by advertisers. Additionally, we laid the framework for a city-wide sports advertising network.