We can help. Here’s how:
Content strategy is a field of user experience that focuses on creating actionable, assertive and relevant use of language and content hierarchy on websites and other internet-based platforms. A successful strategy encompasses all published work, both online and offline, and creates more quantifiable, successful campaigns for action.
This is our specialty. You may have heard of the term “content strategy,” but we at Technically Media believe the online media ecosystem is headed in a new direction. One where brands and institutions can’t afford to wait for journalists to connect with audiences. Instead, we think it’s high time that your business becomes a publisher, communicating with your users, readers, donors and visitors directly. Be like Mint. Or OK Cupid. Or Conan O’Brien. Hundreds of businesses have taken connecting to audiences into their own hands.
We’ve helped businesses such as the National Constitution Center create an audience numbering in the thousands in fewer than six months. We can help you too.
If you already know how to build an audience on the web but just need some technical help, we can do that too. From a quick and dirty WordPress install to a full-blown redesign, we’ve got you covered.
One of the first rules of editorial strategy is to go where your audience is. Whether its Facebook, Twitter or Foursquare, allow us to teach your staff members best practices for engaging with your fans. Or, we can take the reins to build you a social media following that will make your competitors jealous.
We don’t employ any dirty tricks or hire any “gurus.” We create lasting value for your audience.
Ask us to appear at your conference, panel or create a specific outreach session for your staff, organization, members or supporters. See a list of some of the places we’ve spoken before here.