Tag Archives: editorial strategy

Why editorial strategy is an investment in growing your business: a presentation

We at Technically Media hear a lot of the same, but very valid, concerns about organizations moving toward content creation. We tend to see it all as an investment in the future, but we knew we needed to have a more direct take. So, of late, we’ve been giving a presentation focused on reversing allContinue Reading

What Groupon Academy says about editorial strategy

Groupon is all the rage. But ask a content strategist what makes Groupon valuable and they’ll tell you it ain’t the deals. It’s all about the content, baby.

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